Pharmaceutical companies strive to enrich the lives of their customers, and a robust Customer Relationship Management (CRM) application plays a pivotal role in an organization’s success. Cognitive has developed a CRM solution tailored specifically for the pharmaceutical industry, designed to support both office-based operations and field sales representatives as they promote and drive the sales cycle.

This industry-specific CRM solution addresses numerous customer-related processes that are integral to pharmaceutical businesses. Built on state-of-the-art cloud-based solutions, it incorporates specialized functionality and embeds best practices from the pharmaceutical industry.

Pharma CRM is equipped with world-class functionalities to strengthen customer relationships. The application boasts multiple exclusive features, such as the Tour Plan and Approval Matrix module, a dynamic and innovative single-window solution designed specifically for Pharma CRM.

Sales force can access all the information they need for effective promotion and selling while on the field. Features like Today’s Plan, Samples Management, Daily Activity, and Secondary Sales cater directly to the needs of field sales representatives.

Addressing the Challenge of Limited Face Time One of the biggest challenges field force faces is the continuous decrease in face time with physicians and a wide range of competing products. Within the limited time available, sales teams must effectively pitch their products to doctors, a challenge that our CRM software addresses efficiently. The software is engineered for maximum effectiveness with minimal hassle.